Privacy Policy 

Peaty's Ltd is committed to protecting your privacy. This Privacy Policy explains our data processing practices and the ways in which your personal data is used. If you have any concerns regarding your personal information or any queries with regard to our processing please contact us at

This Privacy Notice is created to provide you with information about our processing of personal data which we are required to supply to you and in line with the following pieces of legislation:

  • General Data Protection Regulation (2016/679 EU)

  • Data Protection Act 2018

  • Privacy of Electronic Communications Regulations

We may change this notice and policy from time to time by posting the changed version on our website. You are advised to look at the policy periodically to check for changes and updates.

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site.

We collect device information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

  • "Log files" track actions occurring on the site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • "Pixels" are electronic files used to record information about how you browse the site.

Additionally when you make a purchase, attempt to make a purchase or enter a competition through the site, we collect certain information from you, including your name, address, address and email address.

We use the information that we collect to fulfil any orders or competition entries made through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud; and

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

  • We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

We use Google Analytics to help us understand how our customers use the site - you can read more about how Google uses your Personal Information here:
You can also opt-out of Google Analytics here:

Our web site may contain links to other web sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

You are under no statutory or contractual obligation to provide data to us when buying from us or using our website.  However, if you do not provide the information, it is highly unlikely that we will be able to process your request.

Unless we advise otherwise, we will hold your personal information based on the following criteria:

  • A reasonable business need exists such as managing our relationship with you, managing our operations and performing analysis and auditory tasks.

  • We continue to provide purchased goods or services to you such as our loyalty program unless we are instructed otherwise.

Our data retention periods are normally six years, in line with legal and regulatory requirements and guidance.

We provide users with the opportunity to opt-out of receiving unsolicited communications from us. Users can use the “unsubscribe” option on any email you receive from us, or email us on You can also write to us at our address.