At Peaty's, we are a continuously evolving team of passionate, committed individuals with the shared goal of revolutionising the cycling industry. We are always on the lookout for new talent to join our crew. Check out our open job positions listed below.
OPEN POSITIONS:
International Sales Manager
Tired of being an unappreciated cog in the corporate machine? Join us at Peaty’s and help build something special. A rider-owned business with a work hard, play hard culture to the core, Peaty’s are growing at a fast pace and now need an experienced International Sales Manager to help take us to the next level.
The Role
The International Sales Manager will be responsible for managing, developing and growing Peaty's international distributor business, alongside developing new distribution and OEM opportunities.
We're looking for someone who can build excellent relationships while also being commercially demanding, analytical and strategic. You'll be expected to understand what is happening within each market, identify where the opportunities and problems are, agree clear plans with our distributors and hold both them and ourselves accountable for delivering them. You'll have considerable autonomy and will be trusted to take ownership of the channel.
Key Responsibilities
Distributor Management & Growth
- Take day to day ownership of Peaty's international distributor network.
- Build strong relationships with distributor owners, sales teams, buyers and marketing teams.
- Develop annual commercial plans and revenue targets for key markets.
- Conduct regular business reviews with distributors and hold partners accountable for agreed actions and performance.
- Identify opportunities to increase sales through range expansion, dealer penetration, improved stock availability, pricing, promotions and marketing activity.
- Analyse distributor sell-in, sell-through, stock holding, product mix and market performance.
- Identify underperforming markets, understand the reasons for underperformance and implement clear improvement plans.
- Make recommendations where distributor relationships need to be changed or replaced.
Commercial Planning
- Build and maintain annual international sales budgets and forecasts.
- Monitor performance against budget and prior year, identifying risks and opportunities early.
- Segment and prioritise markets according to their size, growth potential and strategic importance.
- Work with the Commercial Director to develop the wider international sales strategy.
- Provide regular reporting and clear commercial insight rather than simply reporting numbers.
- Maintain accurate distributor forecasts to support purchasing and inventory planning.
New Business Development
- Identify and develop new distributor opportunities in markets where Peaty's is underrepresented.
- Identify potential OEM and bike brand opportunities.
- Assess potential partners based on commercial capability, dealer reach, brand fit and growth potential.
- Negotiate commercial terms and support the onboarding of new partners.
Product Launches
- Work closely with Product, Marketing and Operations to maximise international sales from new product launches.
- Secure distributor forecasts and pre-orders ahead of launches.
- Ensure distributors range the appropriate products and have the necessary sales and marketing materials.
- Gather structured market and distributor feedback to support future product and commercial decisions.
International Market Development
- Regularly visit priority distributors and markets.
- Attend key international trade shows, events and customer meetings.
- Develop a strong understanding of local market conditions, competitors, pricing and opportunities.
- Ensure international travel is commercially focused and delivers a clear return on time and investment.
About You
We're looking for someone with strong commercial experience, ideally within the cycling industry or a related international consumer products business.
You'll need to be:
- An excellent relationship builder who is comfortable dealing with different cultures and personalities.
- Commercially driven and comfortable challenging customers when necessary.
- Analytical and confident working with sales, margin, stock and forecasting data.
- Able to turn data into clear commercial actions.
- Strategic enough to identify where the biggest opportunities lie, but practical enough to execute against them.
- Highly organised and able to manage a large number of international accounts.
- Comfortable working autonomously and taking ownership of decisions.
- An effective negotiator.
- Comfortable presenting and communicating at senior level.
- Willing and able to travel internationally on a regular basis.
Experience
Ideally, you'll have:
- Significant B2B sales or account management experience.
- Experience managing international distributors or major wholesale accounts.
- A strong understanding of the cycling industry and international bike market.
- Experience managing sales budgets, forecasts and commercial targets.
- A track record of delivering growth within existing accounts.
- Experience identifying and developing new business opportunities.
- Existing international cycling industry relationships would be a significant advantage.
What We're Looking For
Above everything else, we're looking for someone who will take ownership. Peaty's already has an established international distributor network and strong relationships across many markets. We want someone who can look at a market and ask:
Where are we now? Where should we be? What's stopping us getting there? And what are we going to do about it?
If that's how you naturally approach sales and account management, this could be a great fit.
Location: Home Based (UK)
Salary: Dependent upon experience
Application: Please send covering letter and CV to martin@peatys.co.uk
Deadline: September 9th 2026
Warehouse Operative
We’re looking for a Warehouse Operative to join our warehouse team in Wrexham, North Wales.
The Role:
- Picking and packing orders with great attention to detail to ensure accuracy
- Production of our products
- Maintaining a safe and tidy working environment
- Assisting with general warehouse duties
- Adhering to health and safety procedures
- Have a clean driving licence.
- Must live within a commutable distance of Wrexham.
What we’re looking for from you:
- A high standard of work
- Initiative and being able to work unsupervised
- Teamwork - contributing to a common goal
- Good communication skills
- Level of computer literacy sufficient to be able to use order management system
- Willing to learn and a 'can do' attitude
- Recent experience within a warehouse setting would be desirable but not essential
You will work closely with the Warehouse Manager & Operations Team to ensure that work is completed on time and to our standards, and also that our customers receive their products on time.
The Warehouse Operative will receive a competitive marketplace salary + benefits. Working hours will be 37.5 per week, however some flex may be required to meet the needs of the business in peak times and attending events.
Drop us a line if you want to be a valued part of a fun, fast-growing brand led by the CEO of Mountain Biking himself: Steve Peat! This is a great opportunity for someone who is enthusiastic about cycling to be a valued part of a close-knit team of a growing forward thinking business.
To apply, submit a copy of your CV & Covering Letter to: hiring@peatys.co.uk
Operations Assistant
Location: Wrexham, North Wales
Hours: Full time – 37.5 hours per week
Join the Peaty’s Crew
Peaty’s is growing and we’re looking for an Operations Assistant / Operations Coordinator to join our team at our HQ in Wrexham, North Wales.
This is a great opportunity for someone who enjoys organisation, problem solving and keeping things running smoothly behind the scenes.
Working closely with our Operations Manager and warehouse team, you’ll help coordinate orders, shipments and logistics to ensure Peaty’s products get from our warehouse to riders, distributors and retailers around the world.
Every day is a little different in a fast-growing business, so this role is perfect for someone who enjoys variety, responsibility and being part of a small team.
If you’re into cycling, mountain biking or the outdoor industry, this is also a chance to work inside a global brand built by riders.
What You’ll Be Doing
● Processing and managing customer and distributor orders
● Allocating stock and updating orders in our order management system
● Coordinating shipments with carriers and freight partners
● Obtaining shipping quotes and booking deliveries
● Preparing documentation for international shipments
● Updating customers and distributors on order and shipment status
● Issuing invoices and credit notes
● Maintaining accurate customer and order records
● Responding to customer enquiries relating to orders and deliveries
● Supporting the warehouse and operations team with general operational tasks when needed
This Role Could Suit Someone Who
● Is organised and detail-oriented
● Enjoys working with systems, spreadsheets and processes
● Communicates clearly with colleagues and customers
● Can manage multiple tasks in a busy environment
● Is proactive and enjoys solving problems
● Wants to develop experience in operations, logistics or supply chain
You might have experience in administration, logistics, customer service or operations, or you might simply be early in your career and keen to learn.
An interest in cycling or mountain biking is a bonus, but not essential.
What You’ll Get
● Competitive salary
● 37.5 hour working week
● Opportunity to gain experience across operations, logistics and international shipping
● A supportive, close-knit team environment
● The chance to work with a fast-growing global cycling brand
● And yes — you’ll also be working with Steve Peat and the Peaty’s team
Apply
To apply, please send your CV and a short covering letter to: hiring@peatys.co.uk
