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Steve Peat

Name: Steve Peat (@stevepeat)

Position : BIG CHIEF. Co-founder & Director

Experience: 17 UCI word cup wins, 4 UCI WORLD CHAMPIONSHIPS, 52 UCI WORLD CUP PODIUMS.

Role: Where do you start?! The OG of mountain biking, PEATY is also co-founder of Peaty’s Products and brings DECADES OF EXPERIENCE into the product development process. He’s seen the industry grow from the start so who better to guide the future of the sport than the godfather himself.

CHEIF COACH TO SANTA CRUZ SYNDICATE RACE TEAM, Peaty CAN BE USUALLY FOUND TRACKSIDE DISHING OUT GEMS TO THE RACING YOUF, OR BACK IN SHEFFIELD SAT ON HIS THRONE AS KING OF THE M.F. NORTH.

Bryn Morgan

Name: Bryn Morgan (@brynoss - “short for Bryn”)

Position : Co-founder & Director of Innovation and Design

Experience: PRODUCT and Graphic Designer

Role: Techwiz. Bryn works day to day on new product development and design of Peaty’s Products. He is the creative genius behind the unique packaging AND brand vibe. WHEN HE ISN'T FORCING ENGINEERS to think outside the box HE CAN BE FOUND ELBOW DEEP IN MARKETING AND LOGISTICS, ENSURING EVERYTHING IS JUST SO.

Bryn lives in the English Lakes and can ride from his door onto some of the steepest, MOST technical tracks around, making him a weapon on two wheels.


Tom makin

Name: Tom Makin (@therealtommakin)

Position: Co-founder & Director of Marketing and Innovation

Experience: Environmental and Biological Scientist

Role: Tom works closely with Brynoss in the conception and development of new products. Heads up all the media and marketing campaigns, creates content for and manages the Peaty’s social media accounts, manages PR and customer service.

Tom lives on the boarders of North Wales and raced for the Steve Peat Syndicate Enduro Squad for 4 years and has competed at several Enduro World Series. He’s one of those guys who can hold a beer but you can only take in small doses!

Martin Murray

Name: Martin Murry (Muzz)

Position: Commercial Director

Experience:

ROLE: Muzz is a former UK BMX and 4X National Elite Men’s Champion. having retired from competing in 2002, he eventually found his true calling in the bike industry with one of the UK’s biggest distributors working alongside some of the world’s biggest brands. With 17 years of bike industry experience, he’s now our very own kick ass Commercial Director.

Often seen nursing fat whips off huge doubles, he can still shred a bit and even as a Southerner, he’s not that bad!

STRUAN CLARK

Name: Stru Clark (Stru)

Position: Operations Jedi

Experience: Former alpine bike guide, stru is a qualified mechanic and self confessed mega-nerd.

Chief engineer in the engine room of peaty's hq, Stru has a white knuckle grip on all things production, warehousing, and shipping to ensure everything runs smooth as kashima.

When not up to his eyeballs in spreadsheets and logistics software, stru can be found tinkering and riding bikes (in that order) in north wales.