BEFORE BRITISH DOWNHILL HAD ITS HEROES, THERE WAS JMC
In 1993, Jason McRoy and his dad Jim were chasing the American downhill circuit with barely enough money to keep going. The night before the Mammoth Mountain Eliminator, they rebuilt Jason's cracked bike on an apartment floor with a replacement rear triangle obtained from the GT race truck.
Jason finished second the next day. The prize money kept them on the road, and the result helped open the door to a US factory ride with Specialized.
JMC became a two-time British downhill champion, but his impact went beyond results. A friend and mentor to rising riders like Steve Peat and Rob Warner, he showed a generation of British riders they could take on the world's best in America.
Jason died in 1995, aged just 23. More than 30 years on, people still remember the way he rode and the doors he opened.
JASON'S ORIGINAL TATTOO
Designed by Jason himself and worn on his right arm, this was his own JMC mark.
KEEP THE LEGACY RIDING
Jason showed British riders what was possible when they backed themselves and gave it everything. His influence is still being felt.
JMC Legacy, the organisation set up in his memory, wants his name to help more children who don't always get the same opportunities.
Profits go to JMC Legacy.
01 Size Guide & Fit
Unisex. Medium fit.
A comfortable everyday tee. To find your size, lay a T-shirt you already own flat and compare it with the garment measurements below.
Find your size.
Measure the garment flat, not around your body. All measurements are in centimetres.
- A Half chest: straight across from underarm to underarm
- B Body length: from the highest shoulder point to the hem
- C Sleeve length: from shoulder seam to sleeve edge
T-shirt size chart
Measurements in cm| Measurement | S | M | L | XL | 2XL |
|---|---|---|---|---|---|
| A / Half chest | 49.5 | 53.5 | 56.5 | 59.5 | 63.5 |
| B / Body length | 69 | 73 | 75 | 77 | 79 |
| C / Sleeve length | 22.5 | 24 | 24.5 | 25 | 25.5 |
| Size | A / Chest | B / Body | C / Sleeve |
|---|---|---|---|
| S | 49.5 | 69 | 22.5 |
| M | 53.5 | 73 | 24 |
| L | 56.5 | 75 | 24.5 |
| XL | 59.5 | 77 | 25 |
| 2XL | 63.5 | 79 | 25.5 |
02 Materials & Care
- Fabric
- 100% organic ring-spun combed cotton, fabric washed
- Weight
- 180 g/m² single jersey
- Fit
- Unisex, medium fit
Follow the garment's care label. Wash with similar colours, turn inside out and avoid ironing directly over the printed graphics.
03 Print & Details
The Jason McRoy tribute tee has the original JMC chest graphic and a large black-and-white riding print on the back with his signature and the 1971-1995 tribute. The white PubWear blank has the branded neck print and woven hem tag shown in the product photographs.
04 Delivery & Returns
Standard UK delivery is free on orders over £30. Delivery times and exclusions are outlined on our delivery information page.
Unwanted items may be returned within 30 days, subject to the conditions of our returns policy.
It's your ride, just better.
